Business in India
Our Vision is to build an aspirational bed linen brand in the Indian market and to expand into different categories within the home category in order to offer consumers design collections.
Being a leading global player and a trusted supplier to the world’s top brands in the home linen space, we are known for our innovation, technology and for maintaining high quality standards across all our product ranges.
With over two decades in the business, we are now working on launching a range of premium bed linen for the Indian market. We are looking to change the dynamics of the current market and transform the way consumers see and experience bed linen. Our core brand promise is to address the need gaps in the consumers’ lifestyle by providing superior world-class products.
Our goal is to bring premium quality products to Indian consumers through Indo Count Retail Ventures P. Ltd (ICRVL), and the launch of the domestic home textile brand Boutique Living.
Boutique Living is a premium brand offering high quality bed linen in a variety of rich designs. Coupled with our robust R&D, technical know-how and in-house production, we will offer Indian consumers superior quality products with thread counts in the 300 to 1,000 range.
Products will be launched by July 2016. Sales will be conducted through Multi Brand Outlets (MBO’s) and Large Format Stores (LFS) located in the northern, southern and western regions of the country, and then expand to the east.
The product offering includes a range of bed sheets in bold designs as well as plains and solids. The product range will also include comforters, draw sheets, coverlets and a range of fitted sheets.