Sustainable & Ethical Sourcing

Globalisation has caused geographical shifts in production sites towards emerging and developing countries in general. In the course of these transferals, structures and material flow within respective Supply Chains (SCs) have been altered. Moreover, the continuing pressure to reduce cost and lead-time along with the geographic complexity enhances the challenges faced by our type of business.

Sustainability is a high priority for Indo Count as an organisation and sustainable procurement practices are an important part of it. Our procurement practices are governed by our Sustainable Procurement Policy, which is the reflection of our long-standing commitment to creating a sustainable procurement practice. This includes not only the formation of a sustainable supply chain but also focuses on procurement from local suppliers. By local, we refer to any material which is sourced from a supplier based out of India. Our key raw materials for the production process include cotton, yarn and fabric.

Project Gagan

The overall textile sector's sustainability depends on farmers growing both quality and quantity of cotton. As a response to this living truth, we began an initiative to improve sustainability in cotton farming for farmers in Warora Taluka of Chandrapur District, Maharashtra, in 2018-19 by the name of program ‘GAGAN. The initiative started with the aim of covering 1500 farmers in 10 villages, to begin with. However, we envisaged increasing the program’s scope to 30 villages. Thus, helping close to 4500 farmers in the consequent years. We entered a partnership with CITI-CDRA – a technical resource agency in cotton production – and engaged agri-graduates as scouts from local areas to implement the program. The main thrust of this program is to help cotton farmers increase their farms' productivity by judicious use of water, pesticides, and fertilisers. Further, some of the critical objectives of project ‘GAGAN’ are ‘Backward Integration’ from ‘Farm to Fashion, Promotion of Better Cotton Initiative (BCI),’ along with creating a secured and traceable supply chain.


We have obtained membership with BCI and through our flagship project “Project Gagan”, we contribute to cotton farmers. This is one of the key project driving sustainable sourcing at a mega scale.


We have obtained membership with EGYPTIAN COTTON.

US Cotton

The U.S. Cotton Trust Protocol® sets a new standard for more sustainably grown cotton.

We subscribe to the ethics of US Cotton and have obtained certification under US Cotton Trust protocol.


Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. We subscribe to the principles of GOTS and have obtained certification conforming GOTS standard.


We have aligned our recycling philosophy in line with GRS and have obtained GRS certification.