Business in India

Indo Count Retail Ventures Pvt. Limited.

Being a leading global player and a trusted supplier to the world’s top brands in the home linen space. We are known for our innovation, technology and for maintaining high quality standards across all our product ranges.

With over two decades in the business, the next phase was to launch a range of premium bed linen for the Indian market. Our objective is  to change the dynamics of the current market and transform the way consumers see and experience bed linen. Our core brand promise is to address the need gaps in the consumers’ lifestyle by providing superior world-class products.

With our goal to bring premium quality products to Indian consumers we joined hands with Mr. Asim Dalal to form Indo Count Retail Ventures P. Ltd (ICRVL) and  launch our domestic home textile brand “Boutique Living”.

Boutique Living is a premium brand, offering high quality bed linen in a variety of well curated and trending designs. Coupled with our robust R&D, technical know-how and in-house production, the brand offers Indian consumers superior quality products with thread counts ranging up to 1000 thread counts.  Boutique living offers a wide range of bed linen in bold designs as well as plains and solids. The product range also includes comforters, dohars, draw sheets, coverlets and a range of fitted sheets

The Brand was launched to the Trade in July 2016 at HGH Mumbai and the goods were available in the market by September 2016. As on date, Boutique Living is available in 87 cities in 20 states  spread across 400+ Multi Brand Outlets (MBO’s) and Large Format Stores (LFS) . The entire range is available on our online store viz. . The Brand also caters to some of the leading Hotels in India and offers in bulk  to leading corporates and institutions in India . 

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